About

FAO SchwarzF is a New York toy shop built for kids of every age — and for the grown-ups who still remember the piano on the floor. Bryant Park Play LLC runs this storefront from 350 West 43rd Street, Suite 800, New York, NY 10036.

A floor full of play

Walk the aisles for plush walls, doll ateliers, building sets, outdoor rides, and seasonal shops that change with the calendar. We curate brands you already love and surprises you have not met yet, with a team that treats a five-year-old like a visiting diplomat.

Visit or shop from home

The flagship keeps daily hours of 10:00 AM–8:00 PM ET. Online orders ship across the continental United States, with complimentary ground shipping on qualifying orders over $100. Questions: [email protected] or +1 (212) 564-8913.

Read Our Story, plan a visit on Store Location & Hours, or browse All Products.